Magenta Direct & Buyrite are now Feirm!

Why we're now Feirm Co-op You may have noticed some new names appearing across our services. Buyrite Solutions and Magenta Direct are now Feirm Supplies. Farm Solutions is now Feirm People. And the group behind them, previously The Solutions Group, is now Feirm Co-op.

Here's the story behind the change, and what it means for you. One name for the work we've always done

• Feirm Co-op brings our services together under one name, one that makes clear who we work for and why. Under Feirm Co-op, you'll find:
• Feirm Supplies – formerly Buyrite Solutions and Magenta Direct. Competitive prices on the farm inputs you need every week, with simple ordering and farm delivery.
• Feirm People – formerly Farm Solutions. Reliable farm labour, relief staff and recruitment, nationwide.

Your account, your service and your usual contacts stay exactly the same. This is a change of name, not a change of who looks after you.

Nearly fifty years in the making Feirm Co-op has been around since 1977, when a group of Wexford dairy farmers got tired of waiting for someone else to sort out the relief milking problem and decided to do it themselves. Nearly fifty years on, the idea hasn't changed. What's changed is the scale, the reach and the range of services we can now offer. We're still the same farmer-led co-op we've always been, just under one name. Our focus hasn't changed: making farming simpler, fairer and more straightforward, and being there when it matters.

Any questions? If you'd like to talk through what the change means for you, get in touch with your usual contact or reach out to our team. We're happy to answer any questions. Thanks for your continued support as we start this new chapter together.